Never have I read such a comprehensive breakdown of advertising. Fyvie takes us through the structure, methodology, and psychology of ads. We learn about the roles played by various members of advertising teams and technical terms for assorted parts of campaigns. None of this is explored in a great deal of depth but we do get a basic introduction to every aspect. This is an excellent resource for kids with an interest in business or wanting to understand the complex influence of advertising on our decision making.
Advanced Reader Copy provided by NetGalley
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